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Rido Sports Rebranding, Brand Identity, Brand Positioning, Brand Personality, Visual Identity, Verbal identity, Strategic Branding, Logo Design
Garments business is one of the toughest businesses to be in especially with COVID. We at GreySpace helped a young clothing brand with both online and offline presence rebrand their identity to make sure they are able to compete with the powerhouses like Inditex present in their backyard. The founders had identified that the nightwear/sleepwear market was full of boring and old plaids, stripes and checks. The company wanted to bring products that are snazzy but not tacky, eccentric but not gaudy, affordable but not cheap. This gave rise to NightOwl. Back in 2019, NightOwl had 2 brick and mortar stores and was gaining a lot of street cred in the market. But they felt they really needed to step up their game if they wanted to survive the next phase. We at GreySpace loved the story behind NightOwl and helped them redesign their identity and packaging to reflect their story and connect with their customers. Here’s a sneak in to the new 2021 NightOwl.
Branding for startups, Brand Naming, Packaging Design, Logo Design, Label Design, Brand Positioning, Brochure Design
A modern and minimal cafe based in Hong Kong, Kafin was inspired by the vibrant street art based around the city. A neon orange that is often recognised on the streets of Hong Kong made us explore beyond the traditional approaches to designing a cafe. The visual design represents an amalgamation of both the modern and traditional aesthetics of the city, keeping it as authentic and close to its culture. A combination of both English and Cantonese languages is brought together to create this wordmark.
A modern and minimal cafe based in Hong Kong, Kafin was inspired by the vibrant street art based around the city. A neon orange that is often recognised on the streets of Hong Kong made us explore beyond the traditional approaches to designing a cafe. The visual design represents an amalgamation of both the modern and traditional aesthetics of the city, keeping it as authentic and close to its culture. A combination of both English and Cantonese languages is brought together to create this wordmark.
Rido Sports Rebranding, Brand Identity, Brand Positioning, Brand Personality, Visual Identity, Verbal identity, Strategic Branding, Logo Design
Garments business is one of the toughest businesses to be in especially with COVID. We at GreySpace helped a young clothing brand with both online and offline presence rebrand their identity to make sure they are able to compete with the powerhouses like Inditex present in their backyard. The founders had identified that the nightwear/sleepwear market was full of boring and old plaids, stripes and checks. The company wanted to bring products that are snazzy but not tacky, eccentric but not gaudy, affordable but not cheap. This gave rise to NightOwl. Back in 2019, NightOwl had 2 brick and mortar stores and was gaining a lot of street cred in the market. But they felt they really needed to step up their game if they wanted to survive the next phase. We at GreySpace loved the story behind NightOwl and helped them redesign their identity and packaging to reflect their story and connect with their customers. Here’s a sneak in to the new 2021 NightOwl.
Branding for startups, Brand Naming, Packaging Design, Logo Design, Label Design, Brand Positioning, Brochure Design
Garments business is one of the toughest businesses to be in especially with COVID. We at GreySpace helped a young clothing brand with both online and offline presence rebrand their identity to make sure they are able to compete with the powerhouses like Inditex present in their backyard. The founders had identified that the nightwear/sleepwear market was full of boring and old plaids, stripes and checks. The company wanted to bring products that are snazzy but not tacky, eccentric but not gaudy, affordable but not cheap. This gave rise to NightOwl. Back in 2019, NightOwl had 2 brick and mortar stores and was gaining a lot of street cred in the market. But they felt they really needed to step up their game if they wanted to survive the next phase. We at GreySpace loved the story behind NightOwl and helped them redesign their identity and packaging to reflect their story and connect with their customers. Here’s a sneak in to the new 2021 NightOwl.
Branding for startups, Brand Naming, Packaging Design, Logo Design, Label Design, Brand Positioning, Brochure Design
A modern and minimal cafe based in Hong Kong, Kafin was inspired by the vibrant street art based around the city. A neon orange that is often recognised on the streets of Hong Kong made us explore beyond the traditional approaches to designing a cafe. The visual design represents an amalgamation of both the modern and traditional aesthetics of the city, keeping it as authentic and close to its culture. A combination of both English and Cantonese languages is brought together to create this wordmark.
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