IMS - DIA
After various conceptualized variations including illustrations etc, the team decided to finalize the approach that incorporated floral designs to convey nature-inspired luxury and sophistication. The color of the packaging emphasizes aspirational indulgence, appealing to affluent consumers in Tier 2 and Tier 3 cities in India.
services
Brand Identity
team
Shubham Harish
Yatin Salvani
Varali Nagpal
Rohit Biswas
The Problem
Established in 2005 and part of the Unison world group, IMS Design School always set itself as the innovator. However, due to challenges with board and course certifications, they were never able to establish a name for themselves.
goal
Position IMS as innovators at a Global level.
The solution
The goal was to ignite passion & impart the knowledge & experience required to become world-class creators. The rebranding for IMS Design School was a playful, colorful yet minimal approach aligning perfectly with DIA’s tagline ‘Dream, Dare, Design’
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