Design is one of the key factors that help companies stand out of the crowd and help business grow. Design is not just about good looking products or aesthetics. Design means understanding the user’s needs and developing products and services that meet those needs while aligning them with business goals. Traditionally businesses have treated design as an R&D or marketing teams function, however, lately it has been common to find design teams as cross functional departments. It’s not design vs the business, its design with the business.