creative packaging agency - Skin Co packaging

Three Kings

It’s no secret that the hype culture in India is on the rise, and with hype culture, comes a sneakerhead community that is truly, madly dedicated to this one thing they love to wear, protect and collect: Sneakers. Three KIngs, a platform with a dedicated team of individuals with love and passion for sneakers, aims to spread and infuse this culture into every street of India.


Digital Marketing


Yatin Savlani

Srishti Ahuja

Ria Sharma

Harsh Gupta

Tanmay Menon

Hema Shegane

Aryan Bajaj

Ashi Goyel

digital branding

The Problem

In a crowded market, where a lot of huge players are already doing phenomenal business, the main challenge for Three Kings was to stand out. Being a new brand, it was essential for them to reach the right audience at the right time to be able to compete with established brands by leveraging social media to their advantage while staying true to their core passion.


Our objective was to elevate Three Kings brand presence on social media platforms, cultivate a loyal community of sneaker enthusiasts, and position the brand as the go-to destination for exclusive sneaker releases in India.

The solution

A market where it’s all about selling and reselling, offers and drops, a true weapon in our favour was truly leveraging the love and passion for the culture. With our social media posts, we aimed to give every sneaker an identity of their own, while keeping a holistic language for the entire brand.