Skin Co.
Manicure, Pedicure, and Facial kits were introduced under a brand called Skin Co. by the owner of Monsoon Salons aiming to expand their reach and offer something extra to their walk-in customers.
services
Packaging Design
team
Shubham Harish
Varali Nagpal
Rohit Biswas
The Problem
Monsoon Hair Salon identified a gap in its product offerings concerning walk-in customers. Additionally, they aimed to expand their reach to affluent individuals in Tier 2 and Tier 3 cities in India by creating a new brand called SkinCO - manicure and pedicure kits.
goal
To establish SkinCo as a luxury brand catering to the needs of walk-in customers and affluent consumers in Tier 2 and Tier 3 cities in India, with elements to make them fit in with their European market competitors.
The solution
After various conceptualized variations including illustrations etc, the team decided to finalize the approach that incorporated floral designs to convey nature-inspired luxury and sophistication. The color of the packaging emphasizes aspirational indulgence, appealing to affluent consumers in Tier 2 and Tier 3 cities in India.
