![creative packaging agency - Skin Co packaging](https://cdn.prod.website-files.com/5fb66f27ac4ca524643ee14a/64e105b89521a23149e45fbf_64d3c3bf9dbfe323ea90b8c2_LOGO%204.2%20Large.webp)
Prratham
Pratham, a building project by famously reknowned Devika Builders is a luxurious take on a religious rest stop to shift the perspective in most devoted minds.
services
Brand Identity
team
Shubham Harish
Varali Nagpal
![digital branding](https://cdn.prod.website-files.com/5fb66f27ac4ca524643ee14a/64d3c4032349861550c35f68_LOGO%204.1.webp)
The Problem
Devika Builders is one of the oldest builders in India with its legacy dating back to 1956. The task was to develop a brand identity for its commercial project in Vrindavan - a project that is to be positioned as a combination of a rest stop and a luxury stay.
goal
The rest stop to attract modern customers while also increasing the footfall of religious pilgrims in a community where luxury is usually looked down upon.
The solution
Building a brand identity that communicates the kind of premium that the person can feel comfortable with and can look at it as a way of taking care of their loved ones. The additional assets include a brochure and a coffee table book that communicate the information required by the target audience like information about Vrindavan, new developments, and amenities.
![](https://cdn.prod.website-files.com/5fb66f27ac4ca524643ee14a/64d3c3a7e75361947a318696_LOGO%204.webp)
![](https://cdn.prod.website-files.com/5fb66f27ac4ca524643ee14a/64d3c41853d28a4ab05be105_PR%202.webp)
![](https://cdn.prod.website-files.com/5fb66f27ac4ca524643ee14a/64d3c425cc543e356745b528_PR%201.webp)
![](https://cdn.prod.website-files.com/5fb66f27ac4ca524643ee14a/64d3c4347f04218afbf533ed_PR%203.webp)
![](https://cdn.prod.website-files.com/5fb66f27ac4ca524643ee14a/64d3c45db92e68604a6c2885_PR%205.webp)
![](https://cdn.prod.website-files.com/5fb66f27ac4ca524643ee14a/64d3c4677011c4f3faeff1d8_PR%206.webp)
![](https://cdn.prod.website-files.com/5fb66f27ac4ca524643ee14a/64d3c5888c7c50fd289b0feb_Prratham-Ideation.webp)