Prratham
Pratham, a building project by famously reknowned Devika Builders is a luxurious take on a religious rest stop to shift the perspective in most devoted minds.
services
Brand Identity
team
Shubham Harish
Varali Nagpal
The Problem
Devika Builders is one of the oldest builders in India with its legacy dating back to 1956. The task was to develop a brand identity for its commercial project in Vrindavan - a project that is to be positioned as a combination of a rest stop and a luxury stay.
goal
The rest stop to attract modern customers while also increasing the footfall of religious pilgrims in a community where luxury is usually looked down upon.
The solution
Building a brand identity that communicates the kind of premium that the person can feel comfortable with and can look at it as a way of taking care of their loved ones. The additional assets include a brochure and a coffee table book that communicate the information required by the target audience like information about Vrindavan, new developments, and amenities.
