Realply
Realply Industries is a premier natural veneer brand setting a precedent for excellence by manufacturing impressive and elegant natural veneers and plywood, utilizing superior quality raw materials, sourced from across the globe.
services
Brand Identity
Packaging Design
team
Yatin Savlani
Srishti Ahuja
Ria Sharma
Harsh Gupta
Hema Shegane
The Problem
Despite being a major player in the industry, Realply struggled to differentiate itself from its competitors, leading to a lack of brand distinction and recognition. The company's visual identity and messaging resembled those of its competitors, causing confusion among potential customers and limiting its ability to stand out in the market.
goal
Effectively communicate its USP to its target market and develop brand awareness in a way that makes Realply a household name.
The solution
The first step was to conduct in-depth research to gain a deep understanding of the market, competitors, and the unique strengths of Realply. This research served as the foundation for defining the company's brand positioning, helping them articulate their USP in a compelling way. To create a strong brand presence, GreySpace implemented a marketing strategy that leveraged digital platforms, industry events, and targeted advertising campaigns. The strategy focused on highlighting Realply's unique offerings, sustainable practices, and the value they bring to their customers.
