Assembly

Overview

BRAND STRATEGY

BRAND IDENTITY

ART DIRECTION

Assembly is built to be your go-to destination for all things travel. Their collection brings together products that are functional, minimal, and designed to fit effortlessly into every part of your life.We’ve shaped Assembly’s identity to reflect that same versatility. It’s thoughtful, adaptable, and designed to move with you.

GIF AYEGA YAHA

Brand Strategy

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BRAND STRATEGY

PURPOSE

Assembly is here to help people travel with confidence, convenience and style.

MISSION

To create travel goods that look good, work hard, and make every trip feel a little more special.

VISION

To become a lifestyle and purposeful store that elevates travel experiences of every traveller.

Brand Identity

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BRAND IDENTITY