Monture is a clothing brand rooted in heritage, defined by craftsmanship, and driven by a timeless sense of style. Blending tradition with a modern sensibility, it focuses on creating garments that embody quiet elegance and enduring quality. Each piece is thoughtfully designed and expertly made, combining premium materials with refined details to offer a wardrobe that feels both intentional and lasting.

Developed a clear brand strategy for Monture, defining its purpose, vision, values, purpose, tone of voice and target audience. This strategic foundation guided the visual identity, ensuring every design choice reflected the brand’s refined, timeless and purpose-driven character.

We developed the name Monture to reflect the brand’s refined, structured and heritage driven personality. The name draws from the French word meaning “framework” or “mount” to evoke a sense of elegance, stability and timeless style.

We developed an emblem based  logo inspired by old money aesthetics to convey timeless elegance. A sophisticated colour palette and classic typography complemented the design  while consistent brand collaterals supported a unified and polished presentation across all materials.