Overview
WEB DESIGN
UI/UX
Lovetc is a modern beauty brand founded by Ananya Birla that celebrates authentic self-expression and redefines beauty as a personal playground rather than a prescriptive standard. The brand's philosophy centers on the idea that "Makeup is an Art, Beauty is a Canvas, Everyone is an Artist."
Our team designed a digital experience that brings this vision to life through an intuitive, visually engaging website. The design captures Lovetc's distinctive brand personality (luxurious with a wink, distinctly modern, and soft yet strong) while creating an accessible platform for exploring their color cosmetics range.
Our team designed a digital experience that brings this vision to life through an intuitive, visually engaging website. The design captures Lovetc's distinctive brand personality (luxurious with a wink, distinctly modern, and soft yet strong) while creating an accessible platform for exploring their color cosmetics range.
Brand Pillars
BY OPEN STRATEGY & DESIGN
Owning an authentic expression of beauty, where the only rules are the ones you make, the ones that make you feel good.
Brand Proposition
& Manifesto
& Manifesto
BY OPEN STRATEGY & DESIGN
Love is a Spectrum
Lovetc believes that love and beauty exists on a spectrum. It's not just one thing, but a collection of moments: Sunday brunch with friends, the perfect winged eyeliner, a skyline view, a lipstick that transforms your mood.
The brand's manifesto celebrates all the things that make us feel alive and loved, from small indulgences to acts of self-care, from friendships to personal victories. Through makeup, Lovetc creates space for authentic expression where the only rules are the ones that make you feel good.
Because beauty, like love, is personal, ever-changing, and endlessly yours to define.
Lovetc believes that love and beauty exists on a spectrum. It's not just one thing, but a collection of moments: Sunday brunch with friends, the perfect winged eyeliner, a skyline view, a lipstick that transforms your mood.
The brand's manifesto celebrates all the things that make us feel alive and loved, from small indulgences to acts of self-care, from friendships to personal victories. Through makeup, Lovetc creates space for authentic expression where the only rules are the ones that make you feel good.
Because beauty, like love, is personal, ever-changing, and endlessly yours to define.
Website
Design
Design
The Lovetc website brings the brand's playful sophistication to life through a clean, purple-themed design that balances luxury with accessibility.
The site features intuitive category navigation (Lip, Eye, Virtual Studio), bold typography mixing handwritten and modern serif fonts, and vibrant product imagery that celebrates authentic skin textures and diverse expressions. Interactive elements like the Virtual Studio and rotating user-generated content encourage exploration and experimentation.
Product pages showcase the signature lavender packaging with detailed information, customer reviews, and swatches, while curated sections like "Shop the Look" and "Before & After" provide inspiration. Strategic use of white space and accent colors creates visual breathing room within the bold color palette.
The design prioritizes emotional connection alongside commerce functionality, creating an experience that invites users to discover beauty as a personal, joyful playground rather than a prescriptive standard.
The site features intuitive category navigation (Lip, Eye, Virtual Studio), bold typography mixing handwritten and modern serif fonts, and vibrant product imagery that celebrates authentic skin textures and diverse expressions. Interactive elements like the Virtual Studio and rotating user-generated content encourage exploration and experimentation.
Product pages showcase the signature lavender packaging with detailed information, customer reviews, and swatches, while curated sections like "Shop the Look" and "Before & After" provide inspiration. Strategic use of white space and accent colors creates visual breathing room within the bold color palette.
The design prioritizes emotional connection alongside commerce functionality, creating an experience that invites users to discover beauty as a personal, joyful playground rather than a prescriptive standard.
