Overview
BRAND IDENTITY
Zanova is a science-led brand offering skincare, pharmaceuticals, and nutraceuticals with equal focus. Every product is backed by research, tested for efficacy, and designed to deliver real results. From daily wellness to targeted care, Zanova makes solutions that are clean, effective, and trustworthy.
BRAND IDENTITY
THE PROBLEM
The wellness space is increasingly saturated with quirky and unverified products, creating a landscape where flamboyant branding often overshadows actual efficacy. This creates a challenge for the consumers to distinguish between solutions that are truly backed by science and those driven primarily by trends or marketing.
THE GOAL
To design a brand that feels simple, fresh, and trustworthy - one that clearly communicates the efficacy of its products, while distinctly representing each vertical of its brand architecture.
THE SOLUTION
Zanova’s design reflects a balance of sophistication and simplicity, creating a brand identity that communicates trust, precision, and modernity. Every visual element is crafted to embody the brand’s commitment to efficacy while remaining approachable and fresh.
The Three Verticals
Zanova’s brand architecture is divided into three distinct verticals: Zanova Skin for skincare, Zanova Nutra for nutraceuticals, and Zanova Pharma for pharmaceuticals. Each vertical has its own distinct visual language portrayed through colours and logos to ensure easy identification, while maintaining overall brand cohesion.
ZANOVA SKIN
Zanova’s brand architecture is divided into three distinct verticals: Zanova Skin for skincare, Zanova Nutra for nutraceuticals, and Zanova Pharma for pharmaceuticals. Each vertical has its own distinct visual language portrayed through colours and logos to ensure easy identification, while maintaining overall brand cohesion.
ZANOVA NUTRA
Zanova Nutra offers nutraceuticals designed to support daily wellness. The blue- purple colour symbolizes balance and vibrancy, while also conveying trust and sophistication. It also highlights the brand’s focus on providing research-backed, effective products that enhance long-term health and well-being.
ZANOVA PHARMA
Zanova Pharma delivers pharmaceutical solutions that prioritize reliability and research-backed efficacy. The green color symbolizes health, trust, and healing, reflecting the brand’s commitment to providing high-quality, science-driven products that address real health needs with precision.
