Infuse is designed to deliver a delightful tea brewing and drinking experience to the consumer not just at home, but also at work and while traveling. Tea is not only comforting, but also healthy, colorful, sensual and fashionable. Infuse is designed to compliment all of these characteristics.
Modern consumers see tea as a sensory experience with much more diversity. Brewing tea is not just about taste. Tea goes beyond being just a beverage because of its social connotations and the ceremony. A cup of tea is actually a cup of tea when it is an experience. Since tea is such a personal drink, most consumers prefer drinking tea at home so that they can have just the way they like it and create the experience they enjoy. Tea is probably the only beverage that can be consumed throughout the day through breakfast to dinner
Modernists see tea as Healthy, Colorful, Sensual, Comforting, Premium and De - stressing. Trends that significantly impact tea consumption are health and tea on - the - go. There are a lot of new and bold flavors in the market like Honey Herbal Tea and Green Hills Rum for people who consume tea for its health benefits. Match Green Tea which is known for weight loss has numerous other benefits as well. Consumers who are often on - the - go and want quick and restaurant/café quality solutions. For this reason, sales of on-the go tea products is steadily growing. Such products include tea bags, bottled hot/cold tea beverages, etc.
The Tea Set consists of a Kettle, Heating Pad and a Double Walled Tumbler. It can easily fit in a small bag and allows the consumer to enjoy tea throughout the day. The double walled ceramic body of the kettle and double walled glass body of the tumbler effectively retain the heat and keep the drink warm. They also allow the user to hold them without burning their hands. It is extremely easy to seal the kettle while travelling so that water does not spill inside the bag. Just turn the top wooden piece so that the circle is close to the spout and the droplet is away from from it. Similarly, when the droplet is close to the spout, water will be free to flow.
Many consumers carry their own teabag to work. The reason for this is the lack of options and quality in the workplace. There are many consumers who want the benefits of their favorite tea at work. Portable does not have to be about bottles drinks and teabags. For this reason, the Infuse Tumbler also consists of a Tea Caddy. The Caddy allows you to experience your favorite tea wherever and whenever you want.